One of the latest Google Webmaster Central blogs, explains the most recent viewpoint on earning quality links and traffic for your website. Whether your site is new or old you can benefit from this story.

Step One: Get involved within your community or niche online. Stick to your websites subject or topic. Social Media plays a big role.

Engaging within the community is simply a good way to get links and build credibility, which also will most likely lead to more links. Posting short articles around your subject is good for increasingly visibility outside of search anyway. Nothing new. Just reiterated by Google.

Step Two: Create content that is useful to others.

If your passionate about what you do why not share your expertise online using things like tutorials, videos, and tools, surveys, research results, etc. Users who find helpful content are more likely to share it with others.

Step Three: Directory Submissions are the back bone of the internet.

“Directory entries are often mentioned as another way to promote young sites in the Google index,” says Google Search Quality Strategist Kaspar Szymanski. “There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide to submit a site to a directory, make sure it’s on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes.”

Step Four: Make it easy for others to share your content.

Online tools such as facebook and twitter can be a great boost to your visibility. Using them properly matters so before posting ask yourself: Is what I am about to post a “tweet” or a “turd”? Sharing meaningful updates matters most.

Would like help learning how to optimize your website, please contact us at (970) 901-0062.

Getting to the top of the Google Search Engine Results Page seems to be the holy grail for so many companies. Yet many business owners fail to realize that as far as natural search results go there are only 10 spots available. All to often as an SEO professional I encounter individuals and business owners with unrealistic expectations.

The best way to explain it is this, for many the reason to reach the top of Google Search results page is simple, the motivation is financial. In reality getting to the top of the search results can result in financial windfall second only to a lottery winner.

However therein lies the problem. When money is involved strong competition is sure to follow. You can bet that any business or organization thats sits a top the first page of Google for a coveted key phrase is sure to spend big bucks to stay there.

In fact the competition can be so fierce that it might make one wonder is it possible that reaching the first page of Google, Yahoo, Bing, or others is almost impossible to attain? and actually even more difficult to maintain?

Getting to the top of the search results page can be a huge achievement, however, once there you need to vigorously defend it. There are literally hundreds and in some cases thousands of companies competing to reach the top. Simply getting there is not enough you must vigorously defend it with advanced seo techniques.

At Apples 2 Apples we help companies of all sizes and budgets get to the top of Google Search results and stay there!

Have a look at this example; it shows that Google gives preferential search results to organizations that support and advance the subject matter before displaying companies that sell items or services. Goto Google.com and type in the search field: interior design and you will find that the top search results are all authoritys in their space, like Design Institutes, Magazines, and Wikipedia