You might be thinking that a web designer or a developer like myself would be a little biased in writing a commentary such as this, actually though I am about to explain the importance of proper visual display.
Your website tells your story!
As human beings we have many things in common the Arts we enjoy such paintings, music, and theater all of these differents forms of entertainment are designed to appeal to the senses. Web Design is no different. When we design websites we are designing a visual display. What we are essentially creating is a form of media to engage the senses of our audience. We are in effect telling a story, the story of your business, your interests, your social circle you might say. The story is about you! So the question becomes how best to tell that story visually? What elements are important? Like any good book it should have a theme, basically what is this site about? Next every good book has main character the heroin you might say. This person is you or your business or your interests. Next like any good social media site will tell you we need some drama. This is effectively the story or premise of your site and so on… Do you see my point?
Effective web design is a memorable experience
Most web templates do no such thing…Theres no subject, theme, character or drama suited for your business story or interest. They are designed to appeal to widest possible uses. Like an encyclopedia, not a great novel. Certainly not a memorable website.
Your website has a purpose dont diminish it.
Are you considering having a website built? Before determining your budget determine what you are hoping to accomplish with your visual display, your website. I’ve heard many clients come to me and say well we just want to get a page up. Please the best thing to do is save your money in this instance. If you have a business, product or service you are trying to sell do you really just want to put a page online? There are now trillions of web pages on the internet. Chances are if you just put up a web page it wont be very easy to find. More importantly it isnt likely to tell your story like a great novel.
Web templates wont employ effective design principals
Theres is one more important point to consider, visually we as poeple see in patterns, we read in patterns, eye our is designed to follow certain lines and shapes. Placing certain elements within these patterns is what creates an effective web site or web presentation.
Would you like to know how we visualize shapes, colors, and fonts? Would you like help in putting together a beautiful and compelling web design? Call Apples 2 Apples today! (970) 901-0062 or visit us online at www.apples2apples.us.com
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