Yesterday Google unveiled its new commerce search feature for its users. I think it is important to note that this is a growing trend. Google is essentially taking a page from smaller more vertical search engines that provide more category centric search results, in order to increase its relevancy online.

How does Google Commerce Search work?

Essentially Google is experimenting with ways to organize its content. There is real benefit to more vertical search and Google understands it. You see by organizing the web into broad but search focused categories such Commerce Google is enabling its users to find more of what is relevant to them on the web. Moving forward this also enables Google to filter search engine results pages in a much more meaningful way.

Take for example a search feature that was organized around News, now users could filter their interests even further to filter National, International, and Economic News. There’s a huge cost benefit to Google in terms providing even more relevant ad placements. The more relevant Googles content becomes the more Ad Agencies and Businesses alike will be willing to invest in Google Search Products. Essentially because the demographics for those audiences has become much more meaningful. In many ways this is a lessons learned from their interest in national online news publications which sell their ad space based upon content space within their online news publications.

The best way to see how you can benefit from Google Commerce Search is to view their Official product demonstration in this Video.

Click Here

Official Google Commerce Search Product Demonstration

Moving Forward it is important for merchants to hire an Seo Company to optimize their business for relevance within Google Commerce Search.

At Apples 2 Apples we help business become more important online everyday.

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