It seems more often than not we get phone calls here at Apples 2 Apples to help someone redesign their website, because they’re unhappy with how their web design turned out but at the time it was all they could afford.
Starting your design process is easy…
Designing a website has little to do with templates, dreamweaver or anything similar. Lets make that clear right up front that those tools have nothing to do with designing a site. If you’ve hired a “web designer” who is doing that, you might call us instead after you finish reading this article.
The easiest way to begin is to sit down with pencil and paper and ask yourself a series of questions. We call this a creative session. Believe it or not it has nothing to do with how you want your site to look!
The first and most important question you need to ask yourself is: What is the business goal of my website?
Sounds odd you say,… consider this…are you selling a product or service? Are you trying to attract new business? Or are you trying to reinforce a brand message you’ve already had professionally developed?
If you think about that fundamental question it will affect the entire approach to which direction to take the development of your website.
It is going to effect the style, message and use of color immediately and sets the tone for entire site.
If you are currently working with a web designer or website developer has he or she asked you this question? Have they explained to you the entire process for designing your site. Have they identified your audience or target market? More importantly who the decision maker of your product or service offering is? Is that person Man or Woman?
The reason I point it out is simple when you identify the decision maker, then you can immediately see the message of your new site.
Makes sense? The wrong use of tone, color, or inconsistent message and it doesn’t matter what your website looks like good or bad you wont be selling anything online.
Check back with me in 3 or 4 days and I will explain the 3 most important things about your business and how they affect the design of your organizations website.
Better yet, if you have a question or need help with web design email me or call us (970) 901-0062.
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The Proper Way to Design Your Website Part: Two « Apples 2 Apples Web Design and Development:
[...] week I began this series of how to properly design your website with the starting point: What is the business goal behind the site? Today, I am going to help you identify the next [...]
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